How to Get Backlinks Without Paying for Them in 2022, You’ll discover how to create backlinks without paying for them in this article.
These link-building techniques listed below are meant to assist you in obtaining more high-quality backlinks to your website without spending any money, which will benefit your search engine optimization (SEO) efforts.
Each SEO tactic on this page can help your website rank higher and gain more domain authority so that it will appear more prominently in search results on Google, Yahoo, and Bing, increasing the number of leads and sales for your company.
Take this as your comprehensive manual for creating a successful off-page optimization strategy for long-term success in digital marketing.
What Are Backlinks?
Before we jump right into the 17 steps on how to build backlinks without paying for them…
…let’s take a step back and talk about what backlinks are and why they’re important.
Backlinks are links from one website to a page on another website.
Google and other search engines consider backlinks to be a “vote of confidence” for a specific page.
This is why pages that have a high number of backlinks also tend to rank higher.
However, not all backlinks are created equal and certain backlinks can actually hurt your SEO rank.
So how do you distinguish the difference between high-quality backlinks and backlinks that will hurt your SEO rank?
Well, there are a few factors that can help you make this determination.
Why Are Backlinks Important?
Backlinks are important for both search engines and end users.
Search engines use backlinks to understand how authoritative and pertinent your site is to the keyword or topic you rank for.
Backlinks to your website also serve as a signal to search engines that the material on other external websites is endorsed.
Search engines can determine that information is worth connecting to and, consequently.
Is also worth ranking higher on the Google search results page if numerous websites link to the same webpage or domain.
For a long time, the number of backlinks served as a gauge of a page’s popularity. However, the importance of backlink quality has increased in recent years.
Let’s take look at the top amazing steps to get backlinks without actually paying for them.
Isn’t amazing? So, Let’s get started.
1. Work Together with Influential People to Get Links
Collaborating with influencers who already have a large following and a high domain authority for their website is the first method for how to create backlinks without paying for them.
This approach is wonderful since it can increase referral traffic to your website and earn it a do-follow backlink without costing you anything.
You’ll need to partner with an influencer in your field to promote their service, business, or product in order to use this link-building approach.
The objective is to emphasize the “giving” aspect of the connection rather than the “taking.” Building a backlink without spending money on it will be simpler the more exposure you can provide that person online.
The following are some starter concepts:
In a blog post, evaluate a brand or service that an influencer uses.
Promote the upcoming sale or event for that person.
Jointly sponsor a gathering.
On your social media platforms, offer to share some of their best content.
Offer to conduct a podcast, video, or written Q&A article interview with the subject.
They’ll be more open to including a hyperlink to your website from their site if you’ve published material that promotes the influencer online.
These people typically seek to emphasize online material that gets them favorable news and includes a free connection to your website.
Infographics provide a variety of free methods for obtaining backlinks from authoritative websites. Additionally, once you create this material, you may use it indefinitely to develop high-quality backlinks to your website.
You can obtain these connections by employing the following well-liked techniques, as indicated in this tutorial on how to gain backlinks from infographics:
Publishing the infographic on your website and putting an embed code on the page for others to use on their sites.
Submitting the infographic to free infographic directories.
Writing a press release about the infographic.
Get backlinks from designer feedback sites by posting your infographic on these platforms for review.
Creating guest graphics for other websites to build a link on a top-ranking page in Google for your target keyword.
3. Post Factual and Statistical Articles
A never-ending stream of high-quality backlinks may be built using facts and statistics postings, all without spending a dollar.
In fact, some SEO link-building specialists claim that this tactic generates hundreds to thousands of new organic backlinks each month simply by publishing a few blogs with facts and figures.
It’s also one of the best techniques highlighted in another tutorial on how to obtain backlinks without guest posting.
Because bloggers and journalists are constantly looking for data and figures to utilize in their own pieces, this backlinking strategy is very effective.
Additionally, these outlets usually provide a link to the URL where the information was first found.
So here’s how you use this link-building strategy for no-cost links:
Pick 5-10 topics related to your industry.
Use a keyword research tool to find good keyword phrases to target that includes “facts”, “statistics”, or “trends”.
Find as many related facts and statistics as you can on other websites about those topics.
Consolidate all of that data for each keyword phrase into their own blog posts.
Making ultimate facts and statistics guides like this increases your chances of outranking your rivals for the main keyword phrase in Google because your content is more thorough.
Then, as your content advances in the SERPs, more and more bloggers and journalists will begin connecting to it naturally without your needing to pay for them or engage in outreach.
4. Build Editorial Links Without Paying for Them
Help a Reporter Out (HARO), is a free service that connects bloggers and industry experts with journalists and reporters that require expert endorsements, quotes, and opinions for their articles.
Anyone who creates an account with HARO will receive daily emails with several opportunities to respond to pertinent media requests.
In essence, you respond to the journalist and they may publish the response with your name, brand, and website URL as editorial backlinks.
Check out this post on how to get high-quality links for more information on this link-building approach, which is listed as one of the best ways to obtain backlinks with high domain and page authority.
By using this in your link-building strategy, you could just be able to obtain a high-authority backlink from news websites and blogs that frequently use HARO for media outreach, such as Business Insider, CNN, Fox News, Mashable, Good Housekeeping, etc.
5. Create a Free Link Tool
You can build a ton of backlinks without spending any money if you can create a free tool or interactive piece of content that improves your audience’s lives easier and more fun.
People adore freebies that increase productivity and provide a respite from the monotonous daily grind of work.
You can produce a useful resource that is shared and linked to without incurring any outreach expenses by developing a tool or interactive piece of content that fits into one of the categories listed below:
The best part is that the tool you create doesn’t have to be difficult or expensive.
A quick technique to generate thousands of connections for a website at scale is to use even a simple calculator that assists someone in performing a straightforward mathematical calculation, such as finding the percentage of another figure.
5. Emphasize What Advantages the site Receives
Any blog that welcomes backlinks does so primarily for the benefit of the blog itself. You must outline the advantages for the website owner in order to obtain a link.
Here’s a little known fact: Most websites want the same advantages, including:
Content relevant to their site
A legitimate site
6. Write Relevant and Competitive Content
Nobody will connect to you if you don’t have stuff worth linking to. Making excellent content that outperforms other material in your market is the key to building backlinks.
Here’s a quick method for doing that. Enter the keyword you want to target’s topic in Ubersuggest and press “Search.”
To search the articles, click on these titles and seek for:
How many images does the blog post have?
What is the word count of the blog post?
What is the title?
What is the featured image?
What is the title tag and meta description?
Include higher quality images than any of the competition.
Have a higher word count on your blog post—or at least make every word matter.
Write a more compelling title.
Use an interesting featured image.
Write a title tag and meta description that is more focused.
Basically, you want to look at the competitors and then improve everything.
Long-form material is frequently discussed, but comprehensive content may be even more significant.
A 1,000-word piece can be excellent or a 6,000-word article that is complete garbage.
The ideal location is in the center. Writing lengthy content will always require extensive writing. Longer articles typically receive more links and rank higher in SERPs.
Readers enjoy reading lengthy content (and search engines do too).
Having said that, if you have to choose between length and detail, select detail.
8. Make Sure the Content Is Well-Written and Well-Produced
Your writing must make a clear point to readers.
The blog of Seth Godin is a fantastic illustration of this. Every day, he makes posts in a casual tone that frequently violates grammar norms.
People adore Seth’s blog because it offers a distinctive viewpoint. Readers won’t be turned off by the incorrect use of a semicolon in that sentence.
Grammar is important, but avoid being overly concerned with it.
The same holds true for non-textual content like films and infographics. Give your readers information that is worth their time.
9. Prove Your Site Is Legitimate
Make sure the websites you are presenting know you are the real deal even if you don’t have a specific design theme to appear legitimate.
Your social media profiles can be linked to to help with that.
Your website won’t have much influence if it is new. You’ll need to persuade people even more. Create quality content with a lot of effort, and you can very well get rewarded.
10. Quote Experts and Tell Them About It
Want to get subject-matter authorities to share your URLs and perhaps even link to them from their own highly regarded websites?
Then mention them in your piece and provide a quote from them.
A quote from a professional’s website or a passage from one of their articles should be used in your content.
Then, inform that person of it via email or social media. As a method to promote their own brand and provide you with a strong backlink without charging you anything, the expert may then share a link to that quotation or citation.
11. Make a Librarian Your Friend for EDU Backlinks
Something you might not know is this: Academic libraries frequently have their own sections on.edu websites or their own distinct sub-domains.
Additionally, it can be challenging to persuade the library personnel to obtain a backlink because they frequently administer the content rather than the college or university’s IT department.
As stated in this other article on how to obtain.edu backlinks from academic institutions, a librarian is likely to add a backlink to your content from the library’s website.
If you can develop a useful resource that would assist students with their research and school projects.
It’s not necessary for the resource to be an article, which is normally subject to greater scrutiny before being linked from a college library’s website.
To establish high-quality do-follow backlinks from the a.edu domain, you can also make a movie, audio file, slideshow, or interactive application.
Because these kinds of websites can’t be made by just anyone, government websites with a.gov domain suffix have high domain authority and credibility.
In truth, there are stringent requirements for who can register an a.gov domain in the United States.
In order to assist your site rank higher on Google, Yahoo, and Bing, it would be beneficial if you could obtain a backlink on a page that is present on a governmental website with high page authority.
One of the simplest ways to gain government backlinks is to mention your company’s website to the agency, which is covered in detail in this comprehensive guide on how to get.gov backlinks.
If your company has a physical location in the US, you can ask the local government office to link to your website from the local business resources page.
These kinds of websites can be a quick and easy approach to earn a.gov link without putting much effort into it.
They are intended to promote local companies so that citizens can obtain locally tailored goods and services.
13. Get Backlinks From Google
Did you aware that you may obtain free backlinks directly from Google? Additionally, some of these links pass the highest PageRank value for SEO because they are dofollow links.
You may learn how to use free Google properties to create high-quality connections to your website from indexable resources like Google Docs, Sheets, My Maps, Calendar, and more in this other tutorial on how to gain Google backlinks.
(A technique also known as Google Entity Stacking.)
14. Share Your Images for Free Links
Without spending money on them, you may develop backlinks at scale using the power of free image-sharing websites.
Take the well-known Flickr website, for instance. You may get a lot of people to download and use your photographs on their websites by submitting them to the platform and granting them a Creative Commons license that allows for free distribution.
You can write something like this in the image description to ensure that you receive appropriate credit and a backlink:
“This image is free to use with a linked attribution. ‘Photo by domain.com,’ please, to properly credit the image.
This is only one of the numerous strategies discussed in this other piece on how to build backlinks for free, and it’s a well-known SEO tactic that’s largely unnoticed but that may produce a lifetime’s worth of new backlinks without charging any fees.
15. Build Backlinks On Social Media
The simplest and most affordable way to increase backlinks for any website is through social media.
Additionally, there have been some case studies that demonstrate how increasing social media activity on a linked article might improve its search engine ranks for low-competition keywords.
Building social network links has the additional benefit of exposing your material to an endless stream of new viewers. This may result in more natural, cost-free backlinks and directed referral traffic.
Check out this social media link-building guide if you’re new to the idea of using social media for backlinks.
It will show you the best areas on Facebook, Instagram, LinkedIn, Medium, Pinterest, Reddit, Twitter, and YouTube to insert a free backlink.
Every professional website owner and blogger should include social media backlinks in their long-term link-building strategy if they want to increase traffic and connections to their content.
Check out our linked page with a list of free website backlinks if you’re looking for even more ways to obtain high-quality backlinks.
16. Guest Blog Your Website
Next is guest posting, where it pays to network and create reliable contacts within your niche.
You are creating material for another webmaster, as it is stated on the tin.
This is what you’re doing in order to have your content link back to pages on your own website.
Creating high-quality material for the related webmaster’s site and providing it for free is essentially doing them a favor.
As a fair exchange, you then get a backlink to the content you contributed that was posted on their website.
Let me quickly explain why domain authority is particularly crucial while using this method as I haven’t yet discussed it.
In essence, domain authority serves as a statistic to assess a site’s authority.
This is significant because, according to Google’s E-A-T algorithm, “authority” is a crucial component to develop in order to support and maintain high rankings.
In essence, a site’s own domain authority will increase in proportion to the number of backlinks it receives from other highly authoritative sites.
To put it simply, you want to increase your domain authority over time in order to rank for a larger range of difficult-to-rank keywords, increase site traffic and ROI, etc.
This idea is crucial for guest blogging since you want to contact websites with high domain authorities because they will ultimately contribute the greatest value to your website.
For instance, if you write a guest post for one website with a domain authority score of 60 and another with a score of 30, the website with the score of 60 will provide considerably more SEO authoritative value for your website.
Actually, Google has deemed the website with a domain authority of 60 to be more credible than the website with a domain authority of 30 as a judge of what information is significant.
Using domain authorities to run the numbers can become very time-consuming.
When you first start out, a bigger number of backlinks can frequently result in an immediate influence on your site’s domain authority to obtain some more attainable traction.
Higher domain authorities, on the other hand, are considerably more worthwhile to pursue in the long run and much better use of your time, even if you only make a few dollars a month.
As a general rule domain authorities fall into the following categories:
Good: 21 – 40
Great: 41 – 60
17. Leverage Public Relations
One of the finest strategies for increasing backlinks is to develop relationships. People won’t link to your website if they don’t know who you are.
Being active on social media is a terrific approach to start forming connections and establishing yourself as a leader in your field.
What performs effectively for her here? She maintains her personality.
Avert sounding monotonous and flat. Instead, add a little bit of you to each phrase.
You’ll start interacting with a range of people as you continue to be active on social media.
You’ll get the chance to network with people in your business and perhaps even write a guest post for them or make a video call.
Do not miss the chance when it presents itself.
A backlink from guest blogging can appear rapidly, and being recognized as an authority on a subject might help you get quotes on it.
How can I make backlinks fast?
➤ Find Backlink Opportunities with Top Referral Sources
➤ Use Outbound Links to Form Partnerships
➤ Use Google Search Console Reports to Get Backlink
➤ Spy on Your Competitors
➤ Find Broken Links to Build Backlinks
➤ Create High-Quality Content That’s Link-Worthy
➤ Publish a Skyscraper Content
Which sites are best for backlinks?
➤ HARO is a Great Way to Get Valuable Backlinks.
➤ GrowthHackers: Post Original Content.
➤ Contribute on a Business 2 Community.
➤ MyBlogU is a Top Backlinking Site for Bloggers.
➤ Use Twitter to Secure Relevant Backlinks.
➤ Diib®: Making the Most of Your Backlinks
Am sure now you have get to know the 17 steps on how How to Get Backlinks Without Paying for Them, you can start to try them out and see how far your website can go.
Always remember that it is not easy to get backlinks to your website, but if you do the right thing you will get the result you are looking for.
TechBango is an infotech consultancy company based in Canada and Nigeria. We started out as an IT consultancy company, but now we have a major focus in digital products for public consumption. We are now one of the fastest growing marketing agencies in Nigeria, as well as providing digital solutions to clients all over the world!