Top Free and Paid Tools to Get More Social Media Traffic in 2022
Getting Social Media Traffic is time-consuming.
Manually managing social media marketing tasks like posting to social media, checking stats for each platform, and managing other tasks.
It makes sense that social media management systems are so popular.
But with so many options and some with high prices, it could be difficult to decide which instruments are both effective and reasonably priced.
This list, which contrasts the premium and free features of the top social network management software, puts an end to that struggle.
The top free social media marketing tools to get social media traffic are listed here because they are the best that money can’t buy.
Read Also: Mobile App Marketing (25 Simple Steps)
Why not attempt them then?
You always have a budget, whether you work for a department of digital marketing or a bootstrapped social media agency.
And far too frequently, it merely doesn’t cover what you require to do your work successfully.
But occasionally, something is offered without charge. Some excellent social media marketing tools, apps, networks, platforms, or services are completely free.
Tools to Get More Social Media Traffic
Here is a list of a few free and paid tools to get more social media traffic.
1. Buffer Analyze
Buffer Analyze, is designed for online brands who want to improve their social media strategy and measure their performance without being overwhelmed.
Features:
- Instagram Stories analytics
- Posting strategy recommendations
- Create professional reports in as few as two clicks
Social Media Channels:
Pricing options: $35 and $50 per month
2. Sprout Social
A wide range of enterprise-level features are offered by the complete social media management and monitoring platform Sprout Social.
With its cross-channel social listening tools, you may analyze themes, hashtags, and keywords in a contextual and qualitative way.
Its visually appealing and user-friendly reports allow you to see how well your content is working across multiple social networks.
Cool Features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social Media Channels:
Paid options: $99, $149, and $249 per month
3. Hootsuite
Hootsuite is a fantastic blend of social media posting, administration, analytics, and listening capabilities.
It enables you to determine the types of material that are most effective for you, broaden the audience for your posts, boost the potency of your advertising, and have your entire social media staff on the same page.
It provides comprehensive analytics tools that enable you to understand your performance across all social media networks.
Cool Features
- Select from more than 200 metrics to personalize reports, then export them in PDF, Excel, or PowerPoint formats.
- On Facebook and Twitter, track the response and resolution times from your customer service team.
- Integrating with specific tools like Brandwatch and Talkwalker will help you better track brand mentions.
Social Media Channels:
- YouTube
Pricing options: $19, $99, $599 per month, and enterprise pricing
4. Friends+Me
A lesser-known social media site called Friends+Me is useful if you’re searching for a straightforward application to get you started
- There are two users.
- There are two profiles.
- Platforms supported: Tumblr, Pinterest, Facebook, Twitter
- Available for five postings per queue (2 queues included on the free plan)
Remarkable free features included in Friends+Me’s free are:
- Scheduling in bulk: To save time on manual scheduling, upload multiple posts at once to a queue of your choice.
- Flexibility in use: To share content quickly, use the desktop client, mobile app (Android or iOS), or browser extension.
- Integration of Zapier: Automate tasks like posting new content, scheduling it for Publication, and streaming it from RSS feeds to your Friends+Me account.
Paid features & plans
There are four choices if you require a Friends+Me plan that is more adaptable.
- Individual @ $9 per month: Offers priority help, up to five queues, 500 scheduled posts per queue, and ten more team members.
- Small for $29 per month: Consists of 20 extra team members, 15 queues, and 1,500 scheduled posts per queue.
- Medium for $59 a month: 3,000 scheduled posts per queue, 30 more team members, and up to 30 queues.
- Large at $259 per month: 5,000 scheduled posts per queue, up to 120 queues, and 50 additional team members included.
5. Zoho Social
With CRM, collaboration, and other SaaS alternatives that handle your whole operational routine, Zoho is a distinctive and potent software suite.
You can understand your social media audience and how they interact with you with Zoho Social.
From a single dashboard, you can listen to several channels and respond in real-time.
To determine the reach and engagement of any post, you can also delve deeper into it.
Cool Features
Using a vast array of pre-defined segments based on the demographics of your followers, influencers, or audience members, you can easily create reports.
Compare the content types that you produce to a breakdown of how your relationships are interacting with it.
Compared each post’s fans to the total number of people reached.
Pricing options: $10, $25, $200, and $300 per month
6. Sendible
A social media management application called Sendible has a lot of listening, reporting, and monitoring options.
It provides you with ready-to-use insights into audience profiles across digital media as well as post engagement, mentions, and post content.
Additionally, Sendible allows you to monitor the conversation surrounding your brand on multiple web and social media platforms and highlights mentions that may require your attention or a reaction.
Features
- Using a drag and drop builder, create presentations-quality reports.
- Track team performance in responsiveness and response times.
- Utilize a single dashboard to interact with various social accounts across networks and receive notifications of reactions.
Social Media Channels:
- YouTube
Paid options: $29, $99, $199, and $299 per month
7. Rival IQ
With the help of Rival IQ, you can keep tabs on numerous businesses and evaluate their effectiveness on various SEO and social media channels.
It offers historical data going back 24 months and analyzes Facebook and Instagram ads as well.
By doing so, you can identify the general digital methods that are effective for your rivals and pick up on their strategies.
Cool Features:
- Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
- Integrate Google Analytics to get a complete understanding of your customers’ journey.
- Improve your Facebook and Instagram ad performance with automated insights.
Social Networks Analyzed
- YouTube
Paid options: $199, $349, and $499 per month
8. Social Report
A summary of your activity across several social networks and blogs is provided by Social Report.
You may monitor emerging subjects, gauge ROI, and export the information into a useful report format.
You can easily keep an eye on both your own and your competitor’s social media presence with Social Report.
It has helpful features for managing and structuring your consumer data.
Cool Features:
- Enable notifications to receive in-depth reports daily or weekly.
- List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
- Create and share white label reports with your clients.
Social Networks
- YouTube
Paid options: $49, $99, and $199 per month
9. Socialbakers
Tracking various profiles, KPIs, competition information, and automatic reports are all basic resources you might require, and Socialbakers is a collection of analytics tools that contains them all.
In addition to analytics tools, Socialbakers also provides solutions for content optimization, influencer discovery, digital persona mapping, and social media customer support.
Cool Features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social media channels:
- YouTube
Paid options: $200 per month and custom pricing
10. Keyhole
Keyhole provides a number of trackers to assist you in keeping tabs on your occasions, campaigns, influencer activity, brand mentions, and social conversations related to your sector.
You can track hashtags, phrases, and accounts, and it gives you a lot of data about your brand’s and your competitors’ brands, including reach, popular posts, share of voice, and more.
Cool Features:
- Predict your campaign’s performance with machine learning and make changes accordingly.
- Analyze people’s sentiments when they engage with your posts.
- Manage influencers’ accounts and permissions, and track their performance from one place.
Social Media Channels:
Paid options: $49, $99, $199 per month, and custom pricing
11. Socialbakers
Tracking various profiles, KPIs, competition information, and automatic reports are all basic resources you might require, and Socialbakers is a collection of analytics tools that contains them all.
In addition to analytics tools, Socialbakers also provides solutions for content optimization, influencer discovery, digital persona mapping, and social media customer support.
Cool Features:
- Analyze audience sentiment towards your campaigns from their reactions and interactions.
- Decide whether to boost Facebook posts or not based on predictive analysis.
- See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.
Social Media Channels:
- YouTube
Paid options: $200 per month and custom pricing
12. Iconosquare
You can monitor, develop, and report on the activity on your Facebook and Instagram profiles using Iconosquare.
Agencies can schedule reports to be sent directly to clients and manage various brands from a single dashboard.
You can compare your performance to that of other brands in your industry using competitor tracking and benchmarking capabilities.
Cool Features:
- Discover photos, captions, and comments that tag or mention your brand.
- Track engagement on competitors’ profiles.
- Learn when your followers are online and engage them to live.
Social Media Channels:
What Analytics do you Get For Free:
- All features for 14 days
- Advanced analytics
- Competitor and hashtag tracking
- Industry benchmark
- Facebook account audit
- Instagram account audit
Paid options: $29, $59 per month, and custom pricing
13. Likealyzer
The Facebook Page analyzer tool Likealyzer was developed by Meltwater, a media intelligence company.
It examines your Facebook Page and provides stats like daily posts, post interaction, post timing, and post length.
Additionally, Likealyzer rates the Page’s effectiveness using more than 70 distinct data points and makes suggestions for improvement in light of the findings.
Cool Features:
- Benchmark your Facebook Page against a million others to know how you are performing.
- Get recommendations based on how your content is performing.
- Export your chosen metrics and insights in the form of easy-to-understand reports.
Social Media Channel:
What analytics do you get for free:
- Analysis of your Facebook Page’s front page, about page, activities, response, and engagement
14. Tailwind
A tailwind is a marketing tool for Pinterest and Instagram that enables you to plan content, keep an eye on conversations, and evaluate results.
Pinterest’s analytics include information on your boards’ followers, potential impressions, and the number of pins with your domain.
Basic stats for Instagram are displayed, including followers, posts, comments, and likes.
Cool Features:
- Identify the best hashtags on Instagram with the Hashtag Finder.
- Use the browser extension to create multiple posts from any site.
- Upload images in bulk using a drag-and-drop calendar to save time.
Social Media Channels:
What Analytics do you Get For Free:
- Basic profile performance
- Basic metrics for individual posts
- Board and website insights
Paid options: $9.99, $799.99 per month, and custom pricing
15. Cyfe
A bespoke dashboard tool called Cyfe allows you to add connected metrics from a variety of marketing products.
You can sync up all the major networks through its social media section, and you can also get summary reports for the accounts you manage and those you wish to keep an eye on.
It provides 50 widgets for tracking reach, impressions, clicks, check-ins, and postings for Facebook alone.
Cool Features:
- A fully customizable dashboard
- Set up email and SMS alerts to notify you when certain thresholds are crossed.
- Monitor your brand mentions and competitors’ activity using the Twitter search widget.
Social Networks
- YouTube
What Analytics do you Get for Free:
- Five widgets
- A fixed view of the trailing 30 days of data
Paid options: $29 per month
16. Union Metrics
A social intelligence tool suite called Union Metrics has purchased TweetReach, which offers a free glimpse of your Twitter analytics.
You may access helpful charts and graphs for reach, exposure, activity, and contributors by typing in any keyword, hashtag, or username.
It’s quite useful for monitoring mentions, following branded hashtags, and researching sector keywords.
Features:
- Measure the potential reach for any hashtag on Twitter or Instagram.
- Look at your competitors’ activity and measure their share of voice.
- Know what sort of content works in your industry by analyzing conversations in real-time.
Social Networks
What analytics you get for free:
- Twitter assistant
- Twitter analytics report
- Instagram account checkup
Paid options: $49, $99, $199 per month
17. Quintly
Quintly is a business-level analytics platform that keeps track of your activity across all of the main social networks.
Numerous customized metrics can be combined, and adaptable, shareable dashboards can be automatically deployed.
You can evaluate several pages belonging to you or your rivals by comparing them to each other or to predetermined benchmarks.
Features:
- Choose from 350+ metrics to effectively set up and measure social KPIs.
- Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports.
- Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution.
Social Media Channels:
- YouTube
What Analytics do you Get For Free:
- All features for 14 days
- Advanced analytics
- Reporting
- Customizable dashboard
Paid options: $100, $255, $480 per month, and custom pricing
18. SparkToro
An audience intelligence platform called SparkToro was founded by Rand Fishkin, a former Wizard of Moz.
It will eventually be a search engine that aids in locating the blogs, magazines, podcasts, and social media accounts that resonate with your target market.
Currently, it is a group of handy tools that examine your Twitter handle and followers and provide a frank evaluation of your brand authority and influence on Twitter.
Features:
- Audit your followers and know what percent of them are fake.
- See the specific topics that marketers are talking about on Twitter.
- Get a ‘SparkScore’ of your influence, based on the performance of your tweets.
Social Media Channels:
What Analytics do you Get for Free:
- Fake follower audit
- SparkScore
19. Audiense
One of the most thorough evaluations of Twitter profiles is provided by Audiense Connect.
The location, language, interests, and impact of your followers, peers, or rivals can be discovered.
To assist you in understanding your target audience, Audiense applies machine learning to social data such as demographics and affinities.
These audiences can then be directly engaged at a large scale.
Features:
- Create your own chatbot and engage customers via Twitter DMs.
- Analyze your followers in-depth and use these insights to build communities.
- Analyze historical and real-time conversations on Twitter.
Social Media Channels:
What Analytics do you Get for Free:
- Best time to tweet
- Community insights dashboard
- Twitter list management
Paid options: $9 and $89 per month
20. Klear
Klear is an analytics platform for influencer marketing that makes it simple to find influencers on Twitter, YouTube, or Instagram from anywhere in the globe and manage your connections with them using a CRM-like interface.
In addition to analysing influencers, Klear may separate your followers into niches based on their interests.
Features:
- Identify influencers in your Twitter feed with a Chrome extension.
- Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
- Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.
Social Media:
- Instagam
- YouTube
What Analytics do you Get for Free:
- Analytics for Facebook Page, YouTube, and blogs
- Social PDF reports
- Hashtag tracking and influencer campaign monitoring
Paid options: Custom pricing
21. Talkwalker
You may conduct limitless, free searches for hashtags and phrases with Talkwalker on popular social networking sites, as well as in the news, blogs, and forums.
It offers a wide range of information, including mentions, sentiment, conversation distribution, top posts, and more.
Overall, Talkwalker is an effective brand monitoring technology that enables you to assess consumer sentiment and assess how you stack up against rivals across channels.
Features:
- Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns.
- Map your mentions to a world map.
- Get demographic information such as age, gender, and occupation on your audience.
Social Media:
- YouTube
What Analytics do you Get for Free:
- Talkwalker Alerts
- Free social search (and monitor)
Paid options: $9,600 per year and custom pricing
22. Google Analytics
The influence of social media as a marketing channel and a source of traffic can be studied using Google Analytics, which is designed for in-depth analysis of website traffic.
You can see how many visitors your site receives from each of the major social networks by going to Acquisition > Social > Overview.
Using objectives and conversions, you may link this to your revenue.
Features:
- Find social networks and communities where people are interacting with your content.
- Measure the value of social media as a channel by analyzing conversions and ecommerce transactions.
- See how users who come from social media navigate through your site.
Social Media:
- YouTube
and all other social networks
What Analytics do you Get for Free:
- Social referral traffic
- Social traffic flow
- Social conversions
23. Followerwonk
Followerwonk, one of our favorite Twitter apps, provides thorough breakdowns of your followers and activity.
To examine information on followers and following, select the Analytics tab, type a Twitter username (either your own or someone else’s), and press Enter.
View information on your followers’ online and posting times, as well as how they rank in terms of social authority, activity, number of tweets, and follower count.
Features:
- Find targeted users by keywords used in their profiles or bios.
- Sort users or followers of an account by insightful factors such as influence or activity.
- Compare your stats to those of competitors or peers with the help of a visual graph.
Social Media
What Analytics do you Get for Free:
- Search up to 50 profiles per day
- Analyze accounts with up to 25,000 followers
- 20 comparisons per day
Paid options: $29 and $79 per month
Conclusion
There are a plethora of excellent social media analytics tools available. I hope this list has provided you with a thorough overview of the resources available to aid in your decision-making.
And when you’ve had a chance to consider all your options, we’d love to assist you in reviewing how you did on social media!
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