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//What are Backlinks and How Do They Work?

What are Backlinks and How Do They Work?

28 July 2022Category : Web

What are backlinks and how do they work seem to be never understood by most newbies.

As a matter of fact, most newbies don’t know what benefit backlinking generates to a blog or website.

Do you want to know what back are backlinks and most especially how they work?

If yes, then I must say you are in the right source.

In this page, you will learn a whole lot about Backlinks and how they are been used on a website or blog.

Let’s start with understanding what backlinks are.

What Are Backlinks?

What are Backlinks

A backlink is often referred to as an incoming link or a hyperlink.

Backlinks in SEO are incoming links that point to your own web pages from other web pages.

Google views these backlinks between two websites as a “seal of approval.” A page has a higher chance of ranking at the top of Google the more backlinks it has.

On the other hand, it becomes simpler to obtain backlinks for a page as its ranking rises.

Backlinks consist of two Main things which are;

  1. The website to which you will be sent if you click the link. This could be a different website or another online resource (e.g. a PDF file).
  2. The text you click on is also referred to as “anchor text.” The “alternative text” of the image is used as the anchor text if the link is made on an image.

Why Are Backlinks Important?

Backlinks are important for both search engines and end users.

Search engines use backlinks to understand how authoritative and pertinent your site is to the keyword or topic you rank for.

Backlinks to your website also serve as a signal to search engines that the material on other external websites is endorsed.

Search engines can determine that information is worth connecting to and, consequently.

Is also worth ranking higher on the Google search results page if numerous websites link to the same webpage or domain.

For a long time, the number of backlinks served as a gauge of a page’s popularity. However, the importance of backlink quality has increased in recent years.

What are Backlinks and How Do They Work?
Search Engine Marketing banner and icons

Additional Information

Additionally, according to a reported statistic, Google considers more than 200 different ranking indicators when determining where a website might appear in search results.

Because they connect searchers with content that is similar to material written on the same subject on other resources, backlinks are also crucial for the end user.

This can be seen, for instance, when a user is reading a page about “how child care costs are keeping women out of the workforce.”

They might come upon a webpage link that leads to a study on “how the increase in child care prices over the last 25 years influenced women’s employment” as they scroll down.

A backlink creates connecting points for material that a searcher might be interested in clicking in this situation.

The link is displayed as a hyperlink with anchor text, which is a description of the link.

This stands out from the surrounding content and suggests that there is more information available online if the searcher chooses to click on the website link.

This external link improves the user’s experience because it takes them, if necessary, directly to more desirable content.

How Do Backlinks Work?

For search engines like Google, Bing, and Yahoo, backlinks between websites function as trust signals.

Similar to citations seen in literature or scientific research, they are. A linking website transfers value known as PageRank to the website links

Peer reviews for websites are similar to backlinks. A book is likely to provide significant information if it is frequently cited by numerous reliable, relevant sources.

Similar to this, having plenty of trustworthy links pointing at a page indicates that it has quality content.

Google values your website more highly the more relevant links you have coming from reliable domains.

However, a system where you could acquire such important links on your own would not function.

The influence of other webmasters on your authority is a good system, nevertheless.

It frequently and effectively stops con artists, also referred to as Black Hat SEOs, from ranking highly on the search engine result page.

In fact, Google has shown that linking to other important pages helps your results as well.

How beneficial is this system, though? Why would someone click a link to a different website or resource?

Think about these Pages that are valuable to aid the reader in finding better, quicker solutions to challenges.

Webmasters also desire that their pages have value. Links to reliable sources enable:

  • Webmasters help their readers by citing valuable sources
  • They also leverage the trust of the source they are referred to
  • Offer their “stamp of approval” to the source they find valuable
  • And therefore, the page they link to benefits as well
Search Engine Marketing chart with keywords and icons. Flat design with long shadows

As a result, backlinks are references from other websites. But as you glance at your own website, something immediately stands out.

Almost all of your pages have links.

They go to different pages on your own website (e.g. in the content of the page or the navigation menu at the top). Do they still count as backlinks, then?

I guess not quite. They are what we refer to as “internal links” because they solely connect your inside pages.

Even yet, they don’t transfer as much value as backlinks do between your own pages.

Internal and External Linking

All links that are made on other websites that point to your site are called inbound links.

Outbound links, on the other hand, are those that you have created on your website that direct visitors to other websites.

An outbound link for the website that links to you is an inbound link for your website.

How Do Backlinks Help Your Website’s SEO?

The main justification is that backlinks inform search engines that your website has quality content.

Because they view your website as the authority on a particular issue, search engines are more inclined to give it a better ranking.

In Google’s eyes, backlinks help you become more authoritative.

However, Google takes more into account than just your backlink count. Instead, it determines the quality of the websites that connect to you.

Therefore, when purchasing links, the following two things need to be considered:

  1. Does it originate from a website that has pertinent content?
  2. Does it originate from a reliable website?

What Are The Types Of Backlinks?

Currently, Dofollow and Nofollow are the two different forms of backlinks.

To Google, they transmit various signals. Google interprets Dofollow links as a request to “recommend this website” and believes they pass value.

Google interprets Nofollow links, which typically don’t carry any value, as a recommendation to “not recommend this website,” as a negative signal.

Dofollow and Nofollow links are both crucial to how the internet functions.

A website will frequently be the subject of a link request if you discover something of interest there.

In this manner, you’re letting Google know that you enjoy what you see and that this website ought to be elevated in the search results.

Nofollow links might be useful in situations where you wish to highlight and/or refer to a website without explicitly endorsing it.

For more understanding, I’m going to explain each of them in detail below.

What Are Dofollow Backlinks?

Dofollow backlinks are merely the standard links that transport value between pages, thus technically speaking they don’t exist.

Nofollow links, on the other hand, call for the addition of an attribute to the page’s code.

You don’t need to modify the link or add any extra properties to make it a Dofollow link.

Simply put, Dofollow links lack the Nofollow characteristic.

You can easily build Dofollow links because they are common and don’t require any special modifications to be used.

Similar to this, connecting to your material is simple for other webmasters to accomplish as well.

What are Backlinks and How Do They Work?

How Do Dofollow Links Work?

Dofollow backlinks—also referred to as “follow” links—are the “original” types of links that transfer value, or “link juice,” between web pages.

The PageRank value of the connected page is raised by Google using these links.

The finest kind of link you can receive is one that is Dofollow.

Imagine that when creating an article for your clients, you come across a fantastic source.

This will help you to understand why Dofollow links function in this manner. A case study, a product evaluation, supplemental content, or even one of your own pages are all possible options.

Because it informs search engines that you endorse the website you’re linking to, you should include a Dofollow link in this situation.

Google wants to know why you are connecting to a different site.

That’s because it’s in their best interest to please both your end consumer and you as a company.

They will come back and use the search engine once more as a result. Without users, who would use the platform?

A Dofollow link helps Google decide whether the page you’re linked to is worthwhile and, consequently, deserving of a higher ranking.

Google will consider a website to be valuable and relevant if it receives contextual links from numerous reputable websites to a certain resource.

It will thereafter be given priority in search results. Consequently, obtaining more Dofollow links should be your main objective.

What Are Nofollow Backlinks?

Things are a little bit different when using the Nofollow attribute, which is occasionally referred to mistakenly as a “Nofollow tag”.

They can be a little more difficult to construct because you have to make a specific adjustment to the HTML code where the link is located.

If you want to make a Nofollow link, you must provide the

To fight content spam, Google launched them in 2005. They were made with the intention to link to a website but NOT to send PageRank value to it, according to this.

Nofollow links did not, for a very long time, help you rank higher in Google as a result. Nofollow links were once viewed by Google as a “directive.”

That is, if a Nofollow tag was added to a link, Google would rigorously adhere to its definition and the link would pass little to no value.

This changed in 2019, though, when Google made the decision to perhaps allow some Nofollow links to transfer value if they were contextually appropriate and strategically positioned.

The Nofollow property is now viewed as a “tip” or “hint,” and some links may now be able to raise your PageRank.

How Do Nofollow Links Work?

The code is scanned by Google crawlers, commonly referred to as spiders or bots, when they visit a page.

They choose how to handle a website if they come across a link with the Nofollow attribute next to it. Usually, the linked page is not given any PageRank weight.

Imagine yourself as a publisher penning a news item for a major media outlet to better comprehend what I’m saying.

Frequently, you are forced to connect to lesser pages that you may not always trust or endorse. Let’s say you’re writing about something bad a certain corporation did.

The Nofollow attribute is a great choice in these circumstances since it informs Google that you are pointing to a website but do not necessarily endorse or trust it.

Which Backlinks Are Best For You?

Dofollow links from authoritative websites from pages on pertinent subjects are the finest kind of backlinks for you because they place your link in a natural and contextual setting.

They are the ones that transmit the most value and aid in raising your search engine results.

In order to give you a better notion, the optimal kind of backlink is one that:

  1. Is from a website with a similar topic to yours.
  2. Originates from an industry-reliable website (gets relevant traffic from Google)
  3. The particular webpage that links to you is pertinent to the webpage that it links to.
  4. Contains additional backlinks directing traffic to the website that links to you
  5. Has a substantial amount of content.
  6. The link passes full value and is a Dofollow link.
  7. Drives potential traffic to your website

Example Of Good Backlinks

Here is a fantastic example of a backlink from our own website along with an explanation of its strengths.

Keep in mind that this is merely an example and that you should analyze your backlink profile taking into account the various factors (mentioned above).

I have made my research on the top 100 Dofollow backlinks that will be relevant to your website, from, make sure you take a look at them, and maybe you can start building backlinks to your website and blog.  

Which Type of Backlinks Should Matter Least To You?

Spammy links (often in a language different than the language of your website) with scant or duplicate content on the page are the backlinks that are of least relevance to your website.

They are typically made in bulk using a piece of software and do not help your rankings.

Instead, Google will punish you for them because it considers them to be bad links.

Other forms of undesirable backlinks include:

  1. Any link you purchase (Google is strongly against buying links)
  2. Private Blog Network links (usually bought, also known as PBNs)
  3. Links from coupon websites (usually automatically generated)
  4. Thin profile page links (manually generated, also known as pillow links)
  5. Irrelevant links (not contextual, irrelevant websites with things and/or bad content)
  6. Links with bad keywords in them (“forbidden” topics that are usually not safe for work)
  7. Spammy links in other languages (not as harsh as the others unless it’s low quality)

Unfortunately, it’s impossible to completely eliminate spammy, poor-quality backlinks. At some point, almost every expanding website acquires one.

Fortunately, Google’s Penguin algorithm can identify many of those links. Frequently, they simply delete them from their index as a consideration, so you are not penalized.

This implies that even if you receive just one bad link, they will take care of maintaining your link profile for you without explicitly penalizing you.

However, you risk being penalized if Google’s algorithm discovers after some time that you are continuing to acquire bad backlinks and can establish if you are doing it knowingly.

The Google review team, which is made up of thousands of human reviewers, might take action against your website if it is flagged as questionable.

Alternatively, this is referred to as a “Manual Action.”

What are Backlinks and How Do They Work?
Backlinks Word In Wooden Cube

How Do You Build Backlinks?

Now that you know that backlinks are important, how do you get other links to your website now that you are aware of their significance?

What is the most effective method for obtaining links to and from your website?

In order to rank organically, link building is essential to the success of any SEO plan.

Your ranking position won’t be impacted by merely having a large number of backlinks or connections coming from a single domain.

Despite being effective in the past, those tactics are no longer effective. The focus of today’s backlink standards is on your content and general subject authority, which may be attained by:

  • Guest bloggers creating content on your site
  • Original research with insights
  • Building relationships with influencers
  • Write quality blog posts for other sites in your industry
  • Link reclamation

Your backlink profile can be managed and understood in a variety of ways. Tools are available from Majestic, Buzzstream, and Moz to manage URLs and improve your link profile.

Link profile management is integrated into your complete SEO and digital marketing plan with the help of seoClarity’s integration with Majestic, the largest link index database.

Can I Use An Automated Backlink Tool?

No, using artificial backlink programs will hurt your website’s ranks, raise your spam score, and damage your authority with Google.

Never utilize any software or services that promise to quickly and for free generate a large number of backlinks (or any price for that matter).

In the short run, you might improve your rankings and everything might appear fantastic if you do it this way.

NB: We The Techbango Team can help in improving your site rankings at a low cost, if you interested please contact us directly through the Contact Us page

However, that is a consequence of having insufficient links to begin with. In other words, at this time, any backlinks will “work.”

In the long run, though, your website’s authority with Google will decline, and your ranks will suffer. That’s because Google must first adapt, as with everything.

In order for SEO to be effective, it must be built up gradually over time because Google wants to avoid rapid scams.

Do You Actually Need Backlinks to Rank?

No, backlinks are not a requirement for “ranking.” For instance, appearing on Google’s page 5 still counts as a ranking, and backlinks are not required for that.

Although Google does not require backlinks to index your website and give it a rank, they do help you rank better.

So, the answer is that you may rank in Google without any backlinks, both in principle and in fact.

It’s conceivable, and many low-competition search queries return results for websites with no backlinks.

However, it is crucial to note that the great majority of websites require backlinks in order to eventually rank near the top.

That’s because more businesses are using SEO, which increases competition for their search terms.

You will be at the top of the search results if you create a brand-new word for a product (think completely unknown) and only use it on your website.

This is due to Google indexing your website and determining that you are the most pertinent result for that particular query.

In reality, SEOs employ just this technique to test various theories.

They develop a new website (or a few) that is optimized around a totally new, random, and unheard-of-before keyword in order to support or refute SEO strategies.

Every website is indexed, and as a result, “gets a rank,” without the necessity for backlinks, as has been repeatedly demonstrated.

But if it’s “that easy,” why are companies so fixated on constructing links? See what follows.

What Do Backlinks Do For Your Website?

To rank at the top of Google’s page one, you need backlinks. Due to the fierce competition for the keywords and phrases most websites wish to rank for, they frequently require backlinks.

The website with the most authoritative backlinks is also the strongest and most pertinent win in Google.

Backlinks are a crucial component in ranking at the top, but they are not the only ones. If you have enough of these, you can rank on Google’s first page for difficult-to-rank keywords.

NB: We The Techbango Team can help in improving your site rankings at a low cost, if you interested please contact us directly through the Contact Us page

In other words, links will provide you with the exposure you need in front of your intended audience.

From there, though, your success is mostly determined by the caliber of your material. And if you have excellent content, backlinks let you display it to your users.

That’s because Google also takes user signals into account.

But is it possible to achieve position one using only backlinks? No, and yes. Let me explain.

No matter how many backlinks you have, your rankings are unlikely to last for very long if users visit your page, quickly return to the search results, and then discover a rival.

Let’s not, however, jump the gun. Let’s look at how you can reach the top spot and how many backlinks you need to accomplish so.

Frequently Asked Question

1. What is an example of a backlink?

Backlinks are connections between pages on different websites. Your site has a backlink from the person who links to it. When you connect to another website, you are giving them a backlink. For instance, these words now have a backlink from us since they link to YouTube

2. How do you create backlinks?

Step One: Find What People are Linking to. The first step in getting amazing backlinks is to ferret out the sites that already have fantastic backlinks and scrutinize their link profiles.
Step Two: Find Out Who’s Linking.
Step Three: Find Out Why People are Linking.
Step Four: Create the Bait.
Step Five: Pimp Your Content.

3. How do I get backlinks to my website?

➣ Find Backlink Opportunities with Top Referral Sources.
➣ Use Outbound Links to Form Partnerships.
➣ Use Google Search Console Reports to Get Backlinks.
➣ Spy on Your Competitors.
➣ Find Broken Links to Build Backlinks.
➣ Create High-Quality Content That’s Link-Worthy.
➣ Publish a Skyscraper Content.

4. What makes a good backlink?

In conclusion, a high-quality backlink is one that is genuine, extremely trustworthy, and really relevant. Although medium-quality links can still help you get traction, low-quality/spammy connections should be avoided at all costs. High-quality backlinks have the most value.

5. Do backlinks help SEO?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content


Obtaining distinctive and reputable links is essential for increasing your SEO overall and for appearing higher on search engine results pages (SERPs).

In recent years, Google’s algorithm for evaluating connections changed to place more of an emphasis on quality links than numbers.

As a result, obtaining high-quality backlinks for your SEO strategy became more difficult.

Start developing a link-building strategy today to increase your website’s visibility in search results.

External links are still important and relevant today.

I guess you now know What are Backlinks and how they work.

Please share this page with friends and families who might be interested in this topic.

Techtango Team.

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TechBango is an infotech consultancy company based in Canada and Nigeria. We started out as an IT consultancy company, but now we have a major focus in digital products for public consumption. We are now one of the fastest growing marketing agencies in Nigeria, as well as providing digital solutions to clients all over the world!

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