You put in a lot of effort as a small business owner or marketer to increase visitors.

Your lead generation approach will be abandoned and gather virtual dust if there isn’t a steady flow of visitors to your website.

What can you do to increase website traffic that doesn’t involve a lot of money, is easy to execute, and doesn’t appear to work?

This is Facebook. And perhaps more significantly, Facebook groups.

You may drive a lot of traffic to your website and expose your material to niche markets of your ideal consumers or customers by using this social media platform.

Facebook Explained

Facebook is the world’s most popular social network, with over 1.5 billion users.

And if you believe that the only things Facebook users ever upload are images of their kids or weddings, think again. Facebook may be responsible for up to 25% of all website traffic, according to a Shareaholic analysis.

Facebook is undoubtedly a resource that hasn’t been fully utilized.

Your ideal client is frequently on Facebook, chatting with friends, participating in groups, and posting new updates.

Additionally, there are many free ways to reach your desired audience, even if you might believe you need to pay for it—especially if you use Facebook groups.

Here are the procedures for using Facebook groups to generate copious amounts of free traffic.

Discover Useful Facebook Groups

It’s simple to increase your audience and traffic because there are so many Facebook groups available for every niche.

Why are Facebook groups so effective at generating traffic? so they provide greater visibility.

Numerous Facebook groups have thousands of participants. Take the Smart Passive Income Community Facebook group, for instance, which is run by Pat Flynn. He currently has over 25,000 members.

When you join a group like this, every time you post something to the wall or respond to someone else’s comment, you are doing it in front of everyone in that group.

One thing to keep in mind is that your business page cannot be added when you join a Facebook group. Instead, you must sign up using your real Facebook profile.

Seek out active groups with a sizable membership. Since many Facebook groups are closed, you might not immediately be able to tell the level of activity.

This indicates that none of the group’s threads or postings are visible to you. However, if the only activity is the group owner, it generally won’t help in driving traffic back to your website. You can always request to join.

Pick 5–10 Facebook groups to join initially.

After being accepted, review the group’s rules and policies. And as a best practice, always remember to benefit each group and offer before linking to any of your own content.

A get-to-know-you post is one of the first things you ought to publish in a Facebook group. Describe your identity and your occupation.

Almost generally, providing a link back to your website is acceptable, but make sure just in case.

There are two strategies to drive traffic to your website after you introduce yourself and volunteer to assist the group:

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1. Find Out The Group’s “Promo Days”

Participating in promo days is by far the best way to drive traffic to your website.

In the group description or in a post that has been pinned, the owner will typically indicate which days they permit promotions.

For instance, Daniela Uslan’s Blogging on Your Own Terms Facebook group outlines each promotion day as follows:

Using a spreadsheet to set out all the promo days for each of your groups is the simplest method to keep track. Then, you can start advertising your material on those days.

It’s true that if you want to increase traffic, you should spend 80% of your time promoting your content and 20% on actually writing it.

3. Adapt Your Content

You will typically have non-promo days in a group.

On days that aren’t promotional, you might be tempted to stay away from gatherings. This is incorrect.

On certain days, you can still advertise your content, but the trick is to do it wisely. Repurposing your content into a Facebook post is also a fantastic strategy.

People are immediately made aware of your credibility and usefulness when you post with a lot of content since you add value to each article.

Because people prefer to access and engage with content on social media, some professional bloggers have predicted that blog commenting is dead or dying.

So start turning your blog posts into Facebook postings to make the most of Facebook.

This is Possible by:

• Highlighting your blog post’s major takeaways or conclusions
• Elaborating on the points you made in your article post
• Mentioning fresh pointers and tactics not covered in your blog post

The key is to make sure that your personal profile contains a link to your fan page or business page. So, when someone clicks on your name in a Facebook group and reads one of your posts, they will be directed to your company page.

And what will they discover when they visit your company page? Your most recent blog article describes the Facebook group posting you made!

4. Create a Facebook Group

You may convince people to follow your brand by starting your own Facebook group.

The option to form a group can be found under the arrow in your main menu. You may then give your group a name, add at least one member (you can take someone out later), and choose your privacy preferences.

It’s preferable to keep your group restricted so that only members may join. This reduces the likelihood of just anyone joining and gives your group a sense of worth.

The actions to launch your group are as follows:

1. Make a cover photo for your Facebook group.

Don’t just use any stock photo when making your Facebook group cover. This is a fantastic location to brand your company.

For illustration, have a look at what Caitlin Bacher did with her Facebook group cover image.

She takes care to use the name of her website, Facebook group, and brand colors and fonts.

2. Write Your Description

People can learn about your group’s mission, the primary focus, and how you can support or benefit them through the description.

Additionally, you can point them to your website or lead magnet.

Here is an illustration of a section from Dre Beltrami’s Facebook group description.

Take note of the way she invites guests to join the gathering. She is efficiently increasing visitors to her website and expanding her email list by referring them back to her website to sign up for her newsletter.

5. Make a Pinned Post

You can “pin” a post on Facebook groups so that it appears at the top of the page for new members to see.

Utilize this as a chance to increase website traffic. Before the “see more” cutoff timer expires, extend a kind welcome to everyone and include a link back to your website.

Here is, as an illustration, Lizzie Davey’s pinned post and greeting for her group:

Ask consumers to visit your website to learn the most recent information about your industry.

Now that your group is operational, you must increase the number of members. You may do this primarily in three ways: by promoting your organization on your website, in your newsletter, and on social media.

The challenging element now is how to consistently direct traffic from your group to your website.

Three methods to increase traffic to your group have already been discussed: putting the name of your website in the Facebook group cover photo, mentioning it in the group description, and mentioning it in the pinned post.

Here are some other strategies for getting visitors from your group to your website.

6. Post Relevant Content

It’s your job as the group leader to establish the tenor and course of your group right away. This can be accomplished by consistently posting pertinent content.

For instance, the following examples of material genres that will benefit your group’s members:

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7. Inspirational Articles

Find a quote, for instance, and use it in your company. This creates discussion and builds your reputation as a thought leader in your group.

8. Individual Posts

Add a private note intended only for your Facebook group. Give a behind-the-scenes tour of your company’s operations. This aids in building your brand and may, inadvertently, drive some traffic to your website.

9. Informational Articles

Give members of your organization insider information and point them toward a blog post or online guide.

10. Promote Webinars or Video Training

Don’t be shy about advertising your own stuff because this is your own group. Inform your organization of any upcoming webinars or free training sessions.

For instance, Melyssa Griffin frequently publishes the free training she attends in her Facebook group. She follows up by including a link and an image in her post.

More than 30 comments and 100 likes were left on this article, which helped her increase traffic to her website and raises awareness of her training programs.

11. Make Use Of Facebook Live

Facebook recently announced Facebook Live, its live-streaming feature. You can sign up whenever you want and begin broadcasting to your group.

Members are welcome to watch and comment live. This “soapbox” can be used to promote a new course, new material, or content upgrade, conduct a live Q&A session, or conduct a brief training session.

For instance, Caitlin Bacher performs Facebook Live presentations and connects to a lead magnet in her post.

She makes sure to mention her lead magnet a couple of times during her program.

A fantastic approach to establish a more personal connection with your audience is through live streaming or video.

Members develop a stronger bond with and devotion to your brand when they get to know the “genuine” you.

12. Improve Facebook Post Targeting

Here’s a helpful hint: Facebook ad targeting isn’t limited to the use of ads. It can be used to efficiently advertise blog content to readers who are most likely to be interested. Creating a specific target for your blog advertising is the key. How to apply the same method is as follows:

Go to your page and choose the “Write something” checkbox.

Enter your status update when it appears, then click the destination in the post creation window. You can now select the post’s audience thanks to this.

In the interest window, enter a keyword. Facebook will provide recommendations and audience data for each topic.

In our example, we’ll share a blog article about blogging with those who are interested in marketing because we’re advertising it.

Additionally, you may set audience restrictions based on things like region, gender, and more.

To avoid showing the material to those who have already viewed it, you can further personalize audiences if you’re utilizing the Facebook pixel.

After saving your choices, click Publish.

Since your material is more specifically targeted, you ought to see an increase in engagement, which will bring you more Facebook-free traffic.

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13. Keep Sharing Evergreen Content

Any content strategy must include the creation of evergreen material, but if it is only shared once, its value is lost.

Missinglettr is one application that enables you to distribute timeless material without seeming repetitive. Create a free account, add your blog and up to two social network accounts, and then wait until your next blog post goes live to see the magic unfold.

If you do, Missinglettr will instantly launch a campaign to share that post nine times over the course of the year, beginning on the day it was published and finishing one year later. You have a lot of customization choices because it uses text and images from the post to create your updates.

14. Selective Sharing on Your Individual Profile

If you’re like most people, it’s possible that some of your pals don’t like your page. It’s okay to occasionally share your greatest stuff even while you wish to keep your personal page private.

We frequently observe business owners sharing with two distinct audiences by doing both.

Even though you don’t want to spam your friends and start a frenzy of unfriending, it’s worthwhile to utilize this tactic sparingly to increase traffic. Because they’ll be happy to share it with their networks if they enjoy your content, your friends.

15. Run Promos With Other Pages

Why not apply this strategy to Facebook as partnerships are a tried and true mechanism for business success?

Finding a page in a related niche with a similar readership will increase your traffic. Consider what other goods and services your target market could find valuable but which don’t immediately compete with what you provide.

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Start by advertising their material after that. Once you’ve caught their attention, you can approach them and propose a joint promotion of your material.

Both pages can gain more visitors by using this tactic.