How to Increase Your Search Traffic Without Building Links
Although difficult, link building is not the only strategy to increase traffic in Google’s search results. Building links wasn’t my strongest skill when I first started doing SEO.
I was frightened of writing outreach letters, and I had little expertise in developing material that would go viral. I chose to concentrate on quick victories.
Although on-page efforts often rank higher in Google’s search results than off-page criteria like links, SEOs today have a lot of levers to pull in order to enhance search traffic without ever generating a link.
Many of them are standard procedures for seasoned SEOs, but even the best-optimized websites can benefit from improvement in at least one or more of these areas.
Steps How to Increase Your Search Traffic Without Building Links
We can now move on to the four tried-and-true methods for boosting search traffic without developing links because we know how rich snippets affect your search traffic and rankings as well as the necessity of reducing pogo-sticking.
How to Increase Your Search Traffic Without Building Links
Each of these tactics can significantly raise the caliber of your content while bringing you a ton of search engine traffic when intelligently applied to your website.
1. Write About the Latest News
Can you swiftly write about the most recent events in your field? If so, you can leverage that talent to raise your search engine ranks and visitors without using links.
Steven Levy explained in his best-selling book, In the Plex, how Google engineers track user satisfaction by deciphering and analyzing user behavior data.
Google keeps track of this information through “long clicks,” which are times when a person visits your website from the search engine results page without going back.
One technique to prevent people from coming back to perform a new search or click a different result is to utilize a straightforward tactic called “newsjacking,” sometimes known as the news update. Links to news-like articles are available.
If you’re one of the first sites to cover a news item, other authority sites are more likely to link back to that piece of content.
I’ll give you an illustration:
What websites will you always discover in the top search results when searching for any keyword connected to Google Panda, Penguin, Hummingbird, and Pigeon updates and algorithm changes?
You guessed it correctly: Wordstream, Moz, Search Engine Journal, Search Engine Land, and
Of course, these are reputable sites with high domain and page authority.
However, the main reason these websites continue to score highly in Google for a number of search phrase queries is that they are consistently on the cutting edge of breaking SEO news.
They are essentially the Forbes, CNN, BBC, and Al Jazeera of SEO.
They are the first digital marketers and SEOs to receive the most recent updates in the field of SEO and SEM.
They participate in and organize SEO conferences and seminars where they invite respected Google employees like Matt Cutts to present the most recent information.
Blogs about technology are excellent for staying up to date on the most recent events in the start-up and technology industries.
For instance, the homepage of TechCrunch has a news section. When someone wants to know what has transpired recently, they go to this location.
Keep in mind that people will link to you naturally if you produce helpful and engaging material around news topics quickly.
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2. Improving User Satisfaction
Can you raise your Google results by giving visitors a better onsite experience?
The experience of various SEOs suggests that the effect might be greater than we know. In many aspects, the answer is “yes.”
We are aware that the Panda algorithm of Google penalizes “low-quality” websites. Additionally, we are aware that Google probably tracks user happiness as they click on search results.
The concept is known as pogo-sticking or return-to-SERP, and many SEOs believe Google would reward you with higher places in search results if you can lessen it by keeping happy visitors on your site (or at least keeping them from returning to Google to look for the solution somewhere else).
While there is no clear evidence that pogo-sticking affects Google search results, enough patents, interviews, and analysis have led us to conclude that it may be one of the most underused SEO strategies in use right now.
3. Rich Snippets From Structured Data
Events, songs, videos, and breadcrumbs are just a few of the rich snippet categories that Google is continually adding to its search results pages.
I originally learned about structured data via a Matthew Brown presentation at MozCon in 2011. Now that Matthew works at Moz, I’m glad to benefit from his knowledge. It is highly recommended that you review his Schema 101 talk.
Check out SEOgadget’s incredibly useful Guide to Generating Rich Snippets if you’re just getting started.
We’ll go over authorship and video markup separately because they are two of our favorite types of markup for boosting clicks.
4. Create Viral Infographics
One of the 15 categories of material that attract a lot of visitors is the infographic. Sharing engaging infographics on a regular basis might increase traffic to your website.
For a very long time, I have used infographics to attract relevant organic and social traffic to my blog.
“Each infographic I’ve produced has, on average, brought in 53,000+ qualified visitors and more than 800 backlinks from 79 different domains.
Infographics are also a good source of social media shares; each one produced more than 400 likes on Facebook and nearly 900 tweets.
People will link to your infographic if it is of excellent quality and usefulness.
Utilizing photos can influence the volume of organic search traffic even in social media marketing.
Both individuals and businesses must contend with competitiveness in the world of digital marketing.
However, the truth is that text-based information, including articles, has a significantly higher level of competition in search engines than image-based content.
After all, writing an article is simpler than making a visual, regardless of its quality.
The earlier you start using visual information as an integral part of your content marketing plan, the better.
There are numerous benefits of including visual material in your marketing strategy.
One of them is the fact that “93% of all human communication is visual information.” Additionally, our brains process images 60,000 times more quickly than text.
Check out the comprehensive guide on making infographics that I produced a few months ago if you’re ready to start using them to increase organic traffic and rankings.
Observe this link: 60,000 Visitors and Counting: How Infographics Can Double Your Traffic
5. Video optimization
More search real estate is taken up by video snippets than by any other rich snippet category, including authorship images, pixel for pixel. According to studies, we look right at them.
Video snippets, as opposed to author photographs, are frequently simpler to display and don’t require a Google+ account to be connected.
Creating a video XML sitemap and implementing schema.org video markup is typically necessary for video snippets.
Many third-party firms will handle the technical elements for you to make things easier.
Here at Moz, we make use of Wistia, which automatically adds schema.org markup and generates a sitemap.
Pro tip: You may specify the video thumbnail that shows in search results using both XML sitemaps and schema.org.
Choose carefully since the thumbnail has a significant impact on clicks.
6. Google Authorship
Although acquiring the ideal image can increase your click-through rate in many results, gaining the coveted author photo in Google search results does not guarantee more clicks.
Why is a good author photo important? Although there are no rules, I have personally tried and examined hundreds of photographs and discovered a few elements are helpful:
- Use a real face, not a company logo, cartoon, or icon
- High contrast colors. Because the photo is small, you want it to stand out with a good separation between the background and foreground.
- Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.
However, if you implement authorship effectively, you can end up in the 20% (according to MozCast) of all search results that feature author images. Google recently become more discriminating regarding the author photos it chooses to show.
7. Improving Site Speed
Enhancing site speed may directly affect your search rankings in addition to increasing user pleasure (see point #1).
In reality, Google has revealed that one of the few ranking variables is site speed.
One of the intriguing things we discovered this year with the help of the people at Zoompf is that Time to First Byte may be much more significant than actual page load speed (TTFB).
The time it takes a server to respond to a request for the first time is known as the TTFB.
Google views page performance for mobile devices as even more crucial than it does for desktop searches. Consider the last time you waited while your cell phone’s signal was weak for a page to load.
Suggested tool: PageSpeed Insights
8. Upgrade Existing Content to Build Your List
The content upgrade is a straightforward content approach that involves finding an existing piece of content (often an older piece), improving it, and then using it to increase your email list. This strategy helped Brian Dean, the founder of Backlinko, raise his blog post conversion rate.54% to 4.82%.
Google will become aware of your content upgrades if it starts to observe an increase in engagement, which results in more organic traffic.
Follow these easy steps if you’re ready to apply the content upgrading technique to boost your search traffic without developing backlinks:\
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Search for out-of-date titles and concepts in your niche on Google to find ways to make them better.
Once on Google, enter a well-known keyword and a date.
For instance, both the post and the report it covered discussed the most popular social media tools.
However, since the report’s publication five years ago, a lot has happened in this industry.
As social media, SEO, and digital marketing continue to evolve, more people will want to join your email list and stay loyal if you can produce an in-depth, helpful post based on recent knowledge.
Look up recent information. Find current information on the subject or search query after identifying an out-of-date topic or piece of content that requires an update.
For instance, in the past, it was rather simple to rank in the top 10 of Google once you focused on a certain phrase with little competition. The SEO industry has changed significantly from what it was in the past, much like two parallel lines.
Find out the most recent algorithm update that will be released before you may improve a post regarding “keyword research.”
Create headlines with a benefits focus. The headlines you write for the content upgrade strategy must be compelling and benefit-driven.
This guarantees that visitors will click, read the introduction, remain on the page, and eventually subscribe to your list.
The title is one of the most crucial elements of every piece of content you create.
According to a survey, 80% of readers will read the headline but just 20% will read the entire item.
When crafting a headline with benefits, bear the following in mind:
- Keep headlines under 75 characters, e.g.:
How To Build An Email List Starting From Scratch
Case Study: The 4 Strategies That Tripled My Blog Traffic
10 Simple Ways To Offer Great Customer Service
- Use a number in your headline, e.g., 7 Ways to Improve Your Site Load Time. Adding a number to your headline will produce 36% more clicks than a headline without a number.
- Target the main keywords you want to rank for. For example, “How To Win Your Ex-Boyfriend Back” or “The Easy Steps To Starting a WordPress Blog.”
- Understand the keywords’ intent, before using them in your headline.
Aside from speed, if your website isn’t set up properly for smartphones, Google search results for mobile queries will likely be less favorable.
Google affirms that mistakes made on a smartphone could lead to poorer mobile rankings.
What is an error on a smartphone? It might consist of:
- Redirecting visitors to the wrong mobile URL
- Embedding a video that doesn’t play on a particular phone (Flash video on an iPhone, for example)
- Pop-ups that aren’t easily closed on mobile
- Buttons or fonts that are too small on a mobile device
Although many of the world’s most well-known companies, including Apple.com, don’t have responsive websites, Google advises making your site responsive.
No matter what, having a great mobile experience is essential.
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10. Increasing your Global Audience
Does your website have the potential to attract visitors from outside of your current nation or language?
Despite the fact that people in the United States have been sluggish to use SEO to target particular languages and nations, our foreign experts like Aleyda Solis are fully aware of this.
When compared to staying domestically, there are frequently more opportunities and less competition to appear in international search results. Check out this International SEO Checklist created by Aleyda (who also specializes in mobile SEO—how unfair!) to determine whether investing is worthwhile.
11. Snippet optimization
This is fundamental meta tag and title tag optimization, but it’s still a smart habit to adopt.
Google modified the maximum length of title tags two years ago such that it is now based on the number of pixels utilized, which is typically 500 pixels long, rather than the number of characters.
Google continuously experiments with new layouts, thus this fluctuates.
The best advice is still to keep your titles between 60 and 80 characters or utilize an online snippet optimization tool to establish your optimum title tag length because it might be challenging to calculate 500 pixels when creating most titles.
Additionally underlining that having multiple meta descriptions is not a good idea, Google revised its guidance on meta descriptions.
According to Matt Cutts, it’s preferable to have no descriptions at all if you can’t make them distinct for each page.
Does this mean Google views repetitive meta descriptions as a negative ranking factor, given that duplicate meta descriptions are one of the few HTML recommendations flagged in Webmaster Tools?
12. Ongoing on-page SEO
The elements here barely touch the surface of how to gain additional space in search results. Rankings can be drastically affected by issues with indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization, and a thousand other things.
Every year, the work of Technical SEO gets more difficult, but there are also more opportunities than ever before.
It’s simple to believe that there are no novelties in SEO, that SEO is simple, or that Google will automatically understand our websites. Nothing is more false than reality.
We do, in fact, have work to do.
Bonus: Social annotations with Google+
Your network essentially only sees the content you share on Facebook and Twitter when they are actively using those platforms.
However, when you share anything on Google+, your network can access it whenever they conduct a Google search.
Even when faced with videos and other rich snippets, consumers seem fixated on social annotations, according to Google’s own study.
The simplest method to benefit from this is to grow your Google+ network and share quality information frequently and frequently.
Rand Fishkin explains the usage of Google+ to consistently rank at the top of Google results in an elegant manner.
In addition, content published via Google+ frequently appears in standard search results, making it accessible to anyone worldwide independent of their social affiliations
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