Best Ways to Decrease Your Bounce Rate In 2022
Ways to Decrease Your Bounce Rate available in this content Here are a few strategies for improving your website’s performance and converting high bounce rates into possibilities.
Enhance user engagement, boost site rankings, and increase revenue by properly diagnosing high bounce rates to find places for improvement.
Bounce rates are misunderstood frequently, so let’s examine what they are and why they can sometimes be advantageous but also where they require improvement.
Google defines bounce rate as:
“…is a single-page session on your site.
In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”
This basically means that when a visitor “bounces” from a webpage, they have left the entire website after reading just one page, not just that particular webpage.
Although this concept is simple and easy to understand, the actual reason why a bounce occurs is typically more complicated.
What Cause Bounce Rate to be so High?
A high bounce rate may occasionally be a sign of a bad user experience.
When a site visitor arrived at the page, either it didn’t have the information they were looking for or they were unimpressed by something else, such as a non-responsive webpage.
A high bounce rate, however, might also be a sign of a satisfying user experience.
As an illustration, consider a user who is looking for a recipe’s ingredient measurements.
They select a search result and arrive at a website where they can instantly understand the necessity for an ingredient list. They take it and depart the area.
A strong user experience would have a lower bounce rate. The guest left after finding the information they needed right away.
The ideal scenario is that some of those high bounce rate site visitors will bookmark the website for later use, and some other visitors may remember the site one day and return to it by searching for it on Google.
A Good Bounce Rate: What Is It?
Of all, what constitutes a “good” bounce rate depends on the individual, just as beauty is subjective. A bounce rate of 80% may be wonderful for certain websites while being very disastrous for others.
Your website’s and company’s goals will really determine this.
Nevertheless, a lot of website owners and webmasters closely monitor bounce rates as a general sign of a site’s “stickiness” or appeal and strive to lower this unsettling statistic as much as they can. Some people even believe that bounce rate, as measured by Google’s brand-new machine learning system RankBrain, can affect your search ranks. Therefore, it makes sense for you to maximize this SEO measure.
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When Google Causes A High Bounce Rate
Google’s algorithm excels at determining the topics of both content pages and search queries.
Google might, however, occasionally display a website that doesn’t have the right response.
This may occur if the searcher employs bad keywords (such as general terms) or an uncommon search phrase.
In that case, Google directed the user to the wrong website.
The visitor was unable to find the information they required.
Given that there is nothing wrong with the content, the high bounce rate does not reflect poorly on the website.
The issue might be with Google’s algorithm, but it’s more likely that it’s with the search term a user used.
A high bounce rate does not automatically indicate that there are issues with the website.
However, it’s still crucial to monitor bounce rates to make sure nothing on the website is possibly turning visitors away.
Here are a few tested techniques to lower your bounce rate when necessary.
1. Optimize Page Load Time
When a bounce rate is high, many marketers think that the content of the page must be the problem.
However, major issues can occur before a user gets a chance to view the page at all.
Perhaps the worst issue a web page can have is a long loading time.
Since 47% of users anticipate a web page to load in two seconds or less, on-page SEO is essential to lowering your bounce rate.
It doesn’t matter how excellent or horrible a website’s content is if a user can’t read it (or even see it).
Particularly true for mobile websites. Radware analysis shows that even a 500-millisecond connection speed delay can increase “peak annoyance” by more than 26% and decrease engagement by 8%.
Additionally, for eCommerce shops, slow-loading pages are one of the main reasons why customers leave their shopping carts unfilled.
Amazingly, only 2% of the top 100 e-commerce websites in the world have mobile sites that fully load in under five seconds on mobile devices, and a full load time of almost eight seconds is the norm for sites that depend on conversion rate optimization.
Make sure your visitors can actually read your pages in a decent amount of time before you even consider looking at their content of them.
2. Make Your Content More Accessible with Smart Formatting
Smart Formatting Can Improve Accessibility to Your Content Have you ever visited a blog post or website only to find a massive, frightening wall of text? If so, you are well aware of the reader discouragement this can cause.
If your visitors are put off by the thought of trudging through a blog post with the same density as War and Peace or Les Misérables, it won’t matter how useful and original your material is.
There are certain blog posts that read a bit too much like this, and as a result, they are fearsome.
One of the easiest strategies to decrease your bounce rate is to format your pages in the most welcoming and usable way possible.
Visitor is more likely to stick around if they don’t have to put in as much “effort” to achieve what they want.
Use white space to make your information more approachable and avoid overwhelming your readers with lengthy paragraphs that fill full pages.
Here are some ways to make content less visually intimidating:
- Appropriate use of headers
- Frequent subheadings
- Suitable images
- Bulleted lists (see what I did there?)
By using these formatting options, you can make your information more readable and provide readers the ability to swiftly scan or skim it to find the parts that are most pertinent to their needs.
Having said that, avoid insulting your readers’ intelligence as well. Give your audience what they need after assuming they know what it is.
While providing essential information, some blogs I’ve encountered insist on utilizing line breaks or inserting images between each sentence, which may be just as unpleasant as long walls of text.
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3. Sparingly use Sidebar Widgets and Promotions
Some websites are excellent platforms for distributing to your audience deals, articles, and other materials. A good blog without anything in the sidebar is probably hard to discover. Blog pages are a good example. But stuffing your content’s digital margins with offers, award logos, and other nonsense is a proven method to annoy your visitor and persuade them to leave.
If you want to draw attention to essential information from your sidebar, do so in a way that benefits the reader more.
For instance, providing readers with links to further articles that address the subject matter of a blog post is a terrific approach to increase the “stickiness” of your website while also offering them genuinely worthwhile and helpful content.
In the same way, if you decide to add awards and trust signals to your sidebar, make sure they come from only the most reliable and well-known sources so they can actually accomplish their intended goal.
Additionally, be aware of the pop-ups that websites like Bounce Exchange offer. These advertisements can be quite successful, but they can also be incredibly annoying, particularly if you set them up to show as soon as a person loads a page.
Before launching them with incentives to join up for your newsletter or other promotions, give your visitors enough time to immerse themselves in your content. Avoid pushing too quickly or hard.
4. Cross-Reference Bounce Rate with Time on Site
No measure is an island, as the adage goes (or something like that), and using bounce rate data out of context can be just as risky as using it just as a gauge of your site’s performance.
It’s critical to consider your bounce rate in the context of your site as a whole. By doing this, you may more precisely determine whether the issue is with a particular page, a certain kind of page (like the blog or product pages on your site), or your entire website.
The issue may be with your content if your blog pages have a high bounce rate yet good time-on-site metrics.
On the other hand, you could not be providing visitors with what they want in a broader sense if your bounce rate is high and Time on Site is low.
In order to avoid making decisions that will have an impact on your entire website or to avoid overlooking a bigger issue by focusing too narrowly on the details, it is important to evaluate usage trends with wider site data while analyzing metrics.
As with any metric, make sure to investigate usage trends with more comprehensive site data to ensure that you aren’t making decisions that will have an impact on your entire website based solely on one anomalous outlier page or that you aren’t missing a bigger issue by concentrating too much on the details.
5. Optimize for Relevance Ruthlessly
One of the main contributors to high bounce rates, aside from technical concerns like page load times or disregarding formatting best practices, is relevance – or irrelevance.
Some websites target particular keywords quite efficiently, yet the material they deliver is at best distantly relevant to the inquiry, and at worst it is completely unrelated.
Nearly all users will bounce if the page you’re delivering doesn’t properly address their search query. It’s crucial that you prioritize relevancy over all other factors because of this.
Make sure the content of the page you provide is extremely relevant to that query if you choose to go after a keyword and eventually rank for it. When selecting keywords, take user intent into account. Does the potential customer want to buy something or learn something? At what point in the funnel are they? What issue are they attempting to address?
All of these inquiries can assist you in giving your audience the most helpful, pertinent content, and the more pertinent your content is to users’ inquiries, the more likely it is that they will stay on your site once they get there.
6. Include One, Strong Call to Action
When delivering material, you should take the user’s preferences into account (just as you should when optimizing for relevance in tip #5).
You should also consider the precise action you want users to take after viewing the content you’re providing.
When you are clear on what you want your visitors to do, you can encourage them to take action by having ONE strong call to action.
More CTAs on a single page increases the likelihood of confusing and overwhelming your visitors. It would be ideal if we could place numerous CTAs on a single page and rely on visitors to carefully consider and weigh each one before acting, but let’s face it: this doesn’t happen very frequently.
Visitors should be able to swiftly and simply find and accomplish what they want on your website.
Avoid bombarding your visitors with several CTAs. Include a clear, pertinent call to action that will help visitors complete their task after considering user purpose and how your pages might assist them.
8. Use an Internal Linking Structure that Is Logical and Useful.
In order to lower your bounce rate, several individuals recommend having dozens of internal links in your content. This tactic can be effective at giving Analytics the crucial second click needed to measure Time on Page accurately, but it can potentially backfire by giving your content a tacky or cheap appearance. We’ve all seen websites with internal links every other paragraph, which not only look terrible but also don’t add much to the user experience or provide audiences with meaningful value.
This idea is relevant once more. Please feel free to link to a blog post from other pages if it is insightful, highly actionable, and thoroughly covers a particular subject for your readers.
Don’t overdo it with the internal links, though. This may overload and confound your visitors (see above), as well as discourage them from ever visiting any of the internal links.
Concentrate on relevance and a logical linking strategy when selecting internal links and anchor text.
You’ll notice that in our guides on Quality Score, for instance, we link to sites devoted to subjects like AdWords bidding and click-through rate because they are so closely related to the subject of Quality Score.
We would have considerably less reason to connect to articles about clickbait or SEO, for example, as those topics have nothing to do with quality scores.
Refrain from linking to every piece in your archive internally and instead concentrate on pointing readers to relevant, highly valuable articles or web pages.
8. Provide Easy Navigation
Visitors should have a simple and effortless time navigating.
A user needs a clear indication of where the content they are seeking is located when they visit a website.
They will probably leave the website if it is not clear and plainly planned up with simple navigation.
9. Create an easy-to-search Website.
One feature of the Web that seems to have not altered much since the headache-inducing Geocities days is site search capabilities, even in 2016.
For whatever reason, many websites disregard site search, which is a tremendous opportunity to give your visitors the resources they need to locate what they’re looking for and lower bounce rates.
The control is squarely in your court even with the most precise, pertinent content recommendations.
Contrarily, site search enables users to find what they are looking for, not what you assume they are looking for.
You understand how pointlessly aggravating it may be if you’ve ever tried to search a website only to be met with a “Page Not Found” or “No Results” page for a search phrase that ought to have returned dozens of results.
The search functionality on your website won’t likely ever be as good as Google’s, but that doesn’t mean you should overlook or disregard it. Users are more inclined to stick around if they can locate what they’re looking for and search for it with ease.
10. Optimize for Mobile
It’s a shame that we have to stress how crucial this is, but the staggering amount of websites that aren’t mobile-friendly still exists.
As more people access the Internet primarily through mobile devices each year, failing to optimize your site for mobile essentially begs consumers to leave and do business somewhere else.
Unfortunately, especially for larger businesses, developing a mobile-friendly site is a major pain in the behind. That’s how easy it is. It can be a tedious procedure that is possibly outside of your technological capabilities, which means it could add an additional (significant) cost to your website or company.
Even so, you should seriously consider making your site mobile-friendly, regardless of the time, effort, and price required, the ulcers, or sleepless nights you suffer in the process.
It’s difficult to overstate just how important mobile optimization is for any sort of site.
When optimizing your website for mobile, tip #1 is also crucial to keep in mind. No matter how attractive your website appears on an iPhone, if it takes too long to load, nobody will visit it.
11. Concentrate On A Great Design
Good website design is user-friendly and fosters user trust. Another piece of evidence of quality is a well-designed website.
A site that is unpleasant, ugly, or difficult to trust will not attract visitors for long periods of time.
Starting with a great design will enable you to provide an engaging user experience that goes beyond aesthetics. It involves producing a useful, simple, and enjoyable website experience overall.
12. Make Websites Simple to Read
A webpage’s content should be formatted simply and efficiently.
This is essential for the user experience because no one wants to see vast sections of disordered material on a website.
When this occurs, visitors frequently skip over important text.
A user would have a lot simpler time comprehending the content and sharing it with others if it were formatted into smaller blocks, containing bullet points or also visual or video content.
13. Use Appropriate Keywords.
Use pertinent, topic-appropriate keywords in your article.
Using words, sentences, paragraphs, and headings correctly will assist Google to understand what the website is about.
Do not veer off the subject.
The likelihood that visitors Google sends will also be on-subject with what they expect to see on the page increases with how closely on topic the webpage is, which lowers the bounce rate.
14. Target Relevant Audience
Similar to relevant keywords, relevant content should be used consistently throughout the website and should be directed toward the appropriate visitors.
Determine the website’s primary target demographic and provide niche content for them.
Aiming too broadly increases the likelihood of attracting users who are not interested in the features of your website.
Finding users who are interested in what your site has to offer can be made easier by narrowing your search and concentrating on a certain demographic.
These users will be more interested in your site and more likely to explore it thoroughly.
Examine your present site navigation and look for areas where it might be made simpler. Then make it even more simple.
In fact, I dare you to make your website’s navigation so basic that it almost seems counterintuitive—what your users want, after all.
They are entitled, lazy little snowflakes who only care about themselves and what they want; they don’t care about you or your business.
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