Ways to Promote Your Website Free in 2022
Looking for inexpensive strategies to advertise your website? What about for nothing? Your budget doesn’t have to be blown on website advertising.
Here are nine free methods for increasing traffic to your website.
For small firms with tight marketing funds, promoting a website may be a significant expenditure.
But did you know there are a number of free ways to promote your website and boost traffic?
Even while free advertising might not be everything you need, it’s an excellent place to start when promoting a website and can greatly aid local companies and service providers being found online.
This is crucial because you could be losing out on a sizable sales opportunity if you can’t attract visitors to your website or, worse if you don’t have one at all. How important?
According to the website DigitalCommerce360, shoppers would spend $861.12 billion online with American retailers in 2020.
So, without spending a fortune on online advertising, how can you encourage businesses and consumers to visit your website and make a purchase?
Here are top free methods for promoting and advertising your website.
Ways to Promote Your Website Free
1. Improve your SEO
What does SEO stand for first? Search engine optimization, or SEO, is an abbreviation.
It describes the process of changing the pages, content, and style of your website so that it is more appealing to search engines.
Despite the fact that many businesses spend thousands of dollars a year hiring SEO firms, you might be able to raise your search engine rating without paying any money.
The titles of each page on your website are a good place to start.
One of the most crucial pieces of information a search engine considers to decide what the page is about and when to show it in response to a search query is the title, often known as a title tag by SEO experts.
Your browser’s tab displays the page title, which is frequently the same as the primary headline on your website.
Your website’s pages should each have a distinct title that informs users and search engines about the page’s distinctive content.
The title needs to contain a word or phrase that your target audience is likely to look for.
Your company name should be in the title of your homepage, but it should often come after the keyword phrase (example: Environmental Consultants – Myco and Associates).
You can enter the title information when you add a new page or post if you administer your own website using WordPress or another content management system.
If someone else is in charge of managing your pages, make sure to provide them with instructions on what to include in each page’s title. (If you fail to do so, your website’s pages risk having titles that inform search engines that they are “just another WordPress site.”)
If you’re unsure of the keywords to include in your page names, there are a few free resources you may utilize to identify them.
One method is by using the Google Keyword Planner tool. It requires Google Ads registration, however you can do it without paying anything to access the service.
(Unless you really launch an advertising campaign, you don’t pay Google anything.)
Ubersuggest is another free resource you may use to find keywords.
You should also incorporate keywords into your meta descriptions, subheadings, image alt tags (descriptions of the images), and the body of your content in addition to your title tag. (Search engines also consider the content.)
As ranking for shorter keywords can be more difficult, make sure you include more than just the short, generic terms people may search for (like “shoes,” for example).
Just a longer phrase serves as a long-tail keyword. (Take men’s brown oxford shoes.)
This method of using keywords might boost the likelihood that your website will rank highly in Google and Bing.
Your website pages may appear for free directly beneath the paid advertisements on search engines if you have a high enough ranking.
2. Make Use of Pay Per Click
Although it costs some money, pay-per-click (PPC) advertising is another way to have Google work for you.
In essence, you’ll design an ad and pay a fixed amount for every click your ad receives when it appears on a Google search or website, as opposed to leaving your website’s search engine rankings up to chance.
Your objective is to turn clicks into customers and, ideally, generate a sizable return on investment. Since Google AdWords has no set spending requirements, you may easily stick to your expenditure plan and concentrate on your ROI.
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3. Channel Your Focus on Email Marketing
Email marketing, a form of direct advertising, enables companies to interact with clients about goods, services, specials, updates, and more.
It’s one of the most economical ways to promote a website because you create and own your own mailing list.
Include links to your website, blog, and social media sites several times throughout your email message for the best outcomes, and don’t forget to include a call to action.
Additionally, businesses ought to avoid contacting those who haven’t chosen to join their email list or newsletter.
Contrary to popular assumptions, your email marketing initiatives don’t need to cost a fortune.
In fact, several firms provide a free option for businesses that don’t send a lot of emails each month.
The ROI (return on investment) on email marketing is roughly $38 for every $1 spent, according to the Direct Marketing Association.
Utilize your existing email list and email marketing service if you have them. Keep in touch with clients and potential clients frequently.
If you’re only emailing them once or twice a month, it’s likely possible to boost the frequency (and hence the likelihood that your emails will be viewed and read) without paying any extra money.
4. Start a Blog
Create a blog. To improve your SEO and raise the ranking of your website on search engines, it is a good idea to start a free blog while thinking about how to promote your website.
By blogging, you may make it simpler for people to find your website and learn about your company.
Additionally, it can significantly increase your conversion rate while assisting you in establishing yourself as an authority in your industry.
You must conduct market research when writing blog entries, which broadens your knowledge and enhances your professional abilities.
Wix simplifies the technical aspects of launching a blog, making it simple to include a blog on your website.
Include unique, pertinent blog content on your website. It’s a great location to put SEO-friendly keywords and develop a following of devoted readers who will keep reading.
Encourage readers to share articles they enjoy by including graphics, photographs, and videos.
Observe other bloggers in your niche sector once you’ve mastered your own blog. Find blogs that accept submissions for guest posts.
Browse their posts, review their submission requirements, and prepare a proposal to submit.
Include a link to your website in your bio if your pitch is accepted to drive visitors to your site.
Last but not least, a wonderful approach to be recognized by blog writers and their readers is to leave interesting and perceptive comments on the blogs you follow, especially those that are well-known in your industry.
Please remember to either share specific content relating to the post you are commenting on or include a link to your website.
5. Always Stay Active on Social Media Platforms
According to a recent study, social media is the most successful promotional technique for 43% of small businesses.
Social media enables businesses to turn leads into customers, regardless of whether the objective is to increase revenue, establish the brand, or share information.
Small to medium-sized businesses (SMBs) in particular thrive by consistently interacting with their followers through contests, freebies, publishing videos, and other means.
Although the majority of social media platforms urge you to purchase advertising to reach broader or more niche audiences, simply being active and developing a strong following allows you to increase visibility and drive visitors to your website for free.
Today’s small businesses are expanding their social media presence to include Pinterest, Instagram, LinkedIn, and YouTube, even if Facebook and Twitter continue to be essential for promoting websites.
Businesses that offer clothing, beauty, or other items that are best sold through images need visual platforms like Instagram more than most.
YouTube, the second-most popular website in the world, allows you to submit videos about your goods and services for free.
Make sure your posts and videos have connections to your website, where customers can make purchases or access more information, for the best results.
6. Create Your Own Infographics
Infographics allow for sharing and clicking. They may be easily created on websites like infogr.am and Canva and are excellent providers of backlinks to your website.
Consider your complete audience while creating infographics and adding them to your website. Also, make sure that all users can access the visuals.
7. Consider Guest Posting
Collaborate with a guest blogger to boost your website promotion. When another author in your field contributes to a piece on your blog, you increase your exposure to their readership and generate high-quality leads.
Additionally, networking with authors who have already achieved success in their sector allows you to expand your own network.
This may increase your visibility, traffic, and social media shares.
On the other hand, you may also advertise your website by writing for other blogs as a guest writer.
If you choose to go this path, you will be producing content for websites other than your own.
This is an essential marketing tactic that offers significant advantages. First off, including a link to your website in a guest post or author bio improves your SEO.
Encouraging new audiences to visit and peruse your website, it also raises awareness of your brand.
8. Register your website with online directories.
You should submit your website to internet directories in addition to boosting your SEO to increase website traffic.
Using online directories makes it simple for users to find your website’s URL and access it.
There may be a directory for your particular business kind, depending on your industry.
It is much wiser to submit to local directories if you have a physical business.
When someone searches for your business, a comprehensive set of details, including your website, opening hours, contact details, and a map of your location, display on the results page.
Free services like Google My Business allow you to do this. Angie’s List, Yelp, and the Yellow Pages are additional places where you might think about putting your website.
9. Post on forums
Try using forums when considering how to advertise your website to a new audience.
One approach is to establish a thread on a popular forum, such as Reddit, and allow other users to decide whether it deserves to be upvoted.
Another choice is to join a current discussion and, when appropriate, make references to your website.
Whichever strategy you go with, keep in mind that you should only link to your website from these postings when it complements your response in a genuine way.
You run the risk of sounding spammy if you don’t.
To connect with people who are already engaged in your specialty, look for forums that are dedicated to your sector.
Create your own forum with Wix Forum if you can’t find one that’s dedicated to your industry.
As a result, your website will become the go-to industry forum, which is a fantastic strategy for website promotion.
10. Make Contact Through Outreach Marketing
Reaching out to people in your industry, such as bloggers, influencers, and other professionals, in order to promote your website is known as outreach marketing.
With any luck, you’ll be able to establish a long-lasting connection with these experts that will aid in spreading the word about your website.
Finding people who can assist you in achieving your marketing goals is the first step in the process.
This entails making an outreach with a pitch and, as necessary, following up. Send your pitch by email or through certain social media sites like Twitter and LinkedIn.
11. Participate in Groups on LinkedIn
LinkedIn is useful for more than just employers trying to hire more people and disgruntled workers.
Instead, small businesses can use LinkedIn to promote their goods and services and establish useful relationships.
Begin by signing up for LinkedIn groups relevant to your company or sector. After that, take part in group discussions to show off your subject-matter knowledge.
Posts should be polite and respectful, and you should refrain from aggressively plugging your own products for optimum results.
12. Run Facebook Ads
Advertising that is most successful reaches consumers where they are most frequently.
The Facebook page of millions of Americans across all demographics serves as this location.
A Facebook ad is a terrific option if you have a small advertising budget for your website and want to obtain a lot of return on investment.
You can design a tailored advertisement that reaches individuals based on their location, age, gender, and hobbies, as well as other criteria like the friends of existing followers or those who like particular pages.
You may set a budget and choose to either pay for clicks or pay when people view your ad, just like with Google AdWords.
13. Create Facebook Pages and Groups
Making social media accounts for your website or small business doesn’t cost anything.
Your fans will interact with you through Facebook groups and business pages, which will also help you create a community and spread your content.
To ensure that your voice is heard, add a little amount of green behind your posts to move them to the top of your follower’s newsfeeds.
You can also promote sharing by rewarding Facebook fans who share your posts or tag friends with contests, discounts, or giveaways.
Keep in mind that there are other platforms that might help you connect and share, in addition to Facebook.
You don’t need to be active on every social media site; focus on the ones your audience uses frequently and don’t be scared to try out some of the more recent social media platforms.
Your social media presence should be dynamic and ever-changing.
14. Focus on Quality Content
Publishing knowledgeable, educational content should be your main priority while learning how to advertise your website.
This holds true regardless of the marketing tactics you select, such as blogging, influencer partnerships, or social media sharing.
Prioritize quality above quantity even if you might be anxious to spread the word right away because doing so helps your audience develop trust in you and go through the marketing funnel.
Long-term, this is one of the best things you can do for your company.
15. Build Backlinks
Your website is more likely to be found by search engines whenever another website, especially a reputable one, links to it.
Backlinks are the name given to links pointing to your website.
Your website should be found with just one backlink, but the more backlinks you have, the more reputable search engines will consider your website to be, and the higher you will rank.
Making a remark on a well-known blog, ideally, a reputable one in your industry is a simple approach to obtaining a backlink.
You may usually link to your own website from a comment on most blogs.
16. Make use of Quora
Quora is a searchable online community where individuals with questions and people with answers may interact.
Include the URL of your blog in your profile and answer credentials, follow, ask, and respond to questions in your area of interest.
You are allowed to include links to your blog in your answers, but you should exercise caution because Quora will flag them as spam if they contain too many links, and blatant self-promotion will not be tolerated (or upvotes).
17. Help a Reporter Out
Press coverage of your company will assist spread the word about you and position you as a subject matter expert. Join Help a Reporter Out, a free database that connects journalists from reliable publications with sources they may interview for their pieces, to gain media attention.
The journalists receive the inside information, and you get press attention and the opportunity to connect to your website if the story is posted online.
Following registration, you will receive three source requests each day for your industry, at which point you can pitch the reporter on your area of expertise.
18. Make Us Of Reddit (Social Bookmarking)
The social bookmarking king is undoubtedly Reddit. Reddit, which bills itself as the “first page of the internet,” lets users upload articles, pictures, videos, and other content from all over the web, and other users can then upvote or downvote these submissions.
The Reddit community generally disapproves of users who solely distribute their own content, despite the fact that the platform is a huge source of internet traffic.
Become an active user by frequently sharing and engaging with other people’s posts in addition to submitting your own.
Redditors are a finicky bunch, so don’t be disheartened if your posts fail or receive one or two critical comments.
Medium is the platform for readers, but Instagram is fantastic for photographers and fashion stylists.
On Medium, anybody can create and publish a story or blog post. Users may discover, engage with, and connect with pieces and authors through comments and other means.
Even if you already have a blog of your own, networking and posting on Medium (share original content, not reposts from your blog) can help your company become more visible and drive more traffic to your website.
20. Promote On Digg
Digg is a different social bookmarking platform that enables users to share and publicize stories they enjoy in addition to finding blog articles and other information.
Similar to Reddit, users contribute web sites by providing the URL and a brief description. Other viewers can find each submission and “digg” or upvote any intriguing content.
Being governed by a small group of power users who decide which stories appear on the homepage and which get buried in the noise makes Digg a little bit challenging.
If your tale is successful, it might generate a ton of traffic. Similar to Reddit, it’s important to participate in the network and avoid digging up and posting solely your own content.
How We Can Help
Naturally, you’ll want your visitors to find your site to be functional, current, and appealing if your attempts to promote your business website are successful.
Our business website solution is simple to use and reasonably priced if you are having trouble with your present website or do not yet have one.
You can build a website that meets your requirements using our modification tools and a library of available templates. Call us right away for further details.
Disclaimer: The information on this page shouldn’t be used as legal, tax, or accounting advice; it’s solely there for informational purposes.
Consult us, experts, if you have any specific queries regarding any of these subjects.
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